Privacy Policy

    Widetag, Inc. (“Widetag” or “us”) protects the privacy of all of its customers, visitors, users, and others (collectively “Users” or individually a “User”) who visit or use our website at or that use our applications (the “Widetag Services”).

    Widetag employs reasonable security measures consistent with standard industry practice, for information collected through the Widetag Services. We believe, but make no representation or warranty, that we have adequate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of the information we collect on our website. We also use internal protections to limit access to users’ personal information to only those employees who need the information to perform a specific job.

    This Privacy Notice details important information regarding the use and disclosure of User information collected on the Widetag Services. Widetag provides this Privacy Notice to help you make an informed decision about whether to use or continue using the Widetag Services.

    This Privacy Notice is incorporated into and is subject to the Widetag General Terms & Conditions. Your use of the Widetag Services and any personal information you provide on the Widetag Services remains subject to the terms of this Privacy Notice and our General Terms & Conditions.

    Please note that any text, video, image, or other content published onto the Widetag Services becomes published content and is not considered personally identifiable information subject to this Privacy Notice.

    Why Widetag may Collect Information

    Widetag may collect information about visitors to its website in order to enhance its services and operate, maintain, and provide to you the features and functionality of the Widetag Services.

    To provide some of our services or applications, we may need to collect, maintain, use, and display your personal data and the geographic location of your mobile device (we call this location fix of your mobile device “location information” or “geo-location”)..

    Some of our applications may also have features that record location, sounds or monitor environmental conditions through your mobile device. By using those applications, you consent to the location, recording and monitoring features of those applications.

    How Widetag Collects Information

    User Provided Information. Widetag will collect any information (such as your name and email address) that you may voluntarily provide.

    Location Information. We may have applications that derive location information from your wireless carrier, certain third-party service providers, or directly from the mobile device that you use. This location tracking of your mobile device may occur even when the Widetag mobile application is not actively open and running, but your location is displayed and shared with others only in accordance with your privacy and opt-in settings.

    Ambient Information. Some of our applications may also derive information about your surroundings and environment from your wireless carrier, certain third-party service providers, or directly from the mobile device that you use. This monitoring through your mobile device may occur even when the Widetag mobile application is not actively open and running, but your ambient information may be displayed and shared with others.

    Cookies Information. When you visit the Widetag Services, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser. Widetag uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Widetag Services may not function properly if the ability to accept cookies is disabled.

    Log File Information. When you use the Widetag Services, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

    Clear GIFs Information. When you use the Widetag Services, we may employ “clear GIFs” which are used to track the online usage patterns of our users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

    How Widetag Uses Information

    We may use both your personally identifiable information and non-personally-identifiable information to provide the basic functionality of some of our applications – such as monitoring ambient and environmental conditions at your live location or informing others of such conditions. Widetag may maintain for its use each User’s most recent location and geo-data.

    We may use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Widetag Services and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.

    We may use cookies, clear GIFs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Widetag Services; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; and (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.

    When Widetag Discloses Information

    Widetag does not necessarily disclose information.

    Widetag may disclose some personally identifiable, registration, profile, or location information to affiliated companies, or other businesses or persons for the purpose of providing certain features of the Widetag Services, in order to serve relevant advertisements in support of the Widetag Services, and for processing such information on our behalf. For example, we may disclose information to wireless carriers for the purpose of revenue recognition, or we may disclose certain information in order to provide geo-data, mapping, or local content, or navigation features. We use reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.

    Widetag may disclose location information for the purpose of providing a correct functioning of WideNoise and the WideNoise widget, which displays your location on the web only if you take action for it to do so.

    Widetag may disclose aggregate, anonymous log file and usage information in reports to interested third parties to assist those parties in understanding the usage patterns and perfomance results of certain advertisements, content, services, promotions, or features. For example, we may provide aggregate-level reports to an advertising partner for the purpose of showing delivery and performance statistics of a specific advertising campaign.

    We do not share your personally identifiable information with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

    We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright Law) or respond to a court order, subpoena, or search warrant.

    Our Commitment To Data Security

    Widetag uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Widetag or through our Services and you do so at your own risk. Once we receive your transmission of information, Widetag makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

    Our Commitment To Childrens’ Privacy

    Protecting the privacy of young children is especially important. For that reason, Widetag does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the Widetag Services from persons under 13 years of age, and no part of our website is directed to persons under 13. If you are under 13 years of age, then please do not use or access the Widetag Services at any time or in any manner. If Widetag learns that personally identifiable information of persons under 13 years of age has been collected on the Widetag Services without verified parental consent, then Widetag will take the appropriate steps to delete this information.

    Special Note to International Users

    The Widetag Services is hosted in the United States and are intended for and directed to Users in the United States. If you are a User accessing the Widetag Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Widetag Services, which are governed by U.S. law, this Privacy Notice, and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer. [CONFIRM]

    In the Event of Merger, Sale, or Bankruptcy

    In the event that Widetag is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

    Changes and Updates to this Privacy Notice

    This Privacy Notice may be revised periodically and this will be reflected by the “effective date” below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received the personal information you provided. Your continued use of the Widetag Services constitutes your agreement to this Privacy Notice and any future revisions.

    For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information.

    Date Last Modified:

    This Privacy Notice was last modified January 30th, 2009.