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    Crowdsourced Ecology: WideNoise 3 for iPhone and Android

    With WideNoise you can monitor the noise levels around you, everywhere you go. You can also check the online map to see the average sound level of the area around you. Do you live in a “sleeping cat area” or in a more noisy “rock concert area”? Are you able to find the most silent [...]

    The Cultural Startup

    Almost all the business books say that when you create a company you should always know just how to make money. In fact you could say that the corporation is the administrative, organizational and governance framework put in place, when a specific product idea, service, etc. has begun to make money.
    Well, the sense of [...]

    Some past and current talks: Internetome, TEDx, and more

    We have been pretty busy speaking at various events in this past month. Starting with Internetome, the first event dedicated to the Internet of Things in the UK, which assembled speakers from various industry players, Intel, Qualcomm, IBM, organizations like Privacy International, and Lancaster University. The day after we attended the open ceremony with Vint [...]

    Imagine the Social Objects, and Design of 2050

    Leandro Agro, CEO of WideTag, has been interviewed by WIRED Italy, and the Venice Biennale of Architecture. Here is a piece of the interview (which is not yet online):
    “

Tomorrow a social object might be associated with Italy not because of its aesthetic value but because of its level of “sociality”
.
    By 2050 I imagine the Internet [...]

    McKinsey: the physical world as an information system

    “tools for understanding complexity”
    “some of them even work largely without human intervention”
    “tremendous storage and computing resources linked with advanced software systems”
    “complex autonomous systems”
    “energy consumption efficiency and process optimization are good early targets”
    “established companies can seek partnerships with innovative technology suppliers”
    The latest issue of McKinsey Quarterly, available free upon registration, covers the Internet Of Things. [...]

    At the America’s Cup in Valencia with Green Comm Challenge

    The 33rd America’s Cup opened this Monday in Valencia, and we are here at the Green Comm Challenge base, following the race between the two teams of Alinghi, the defender, and BMW Oracle, the challenger. Well, we would be, were it not that for the second time the opening race has been postponed, first on [...]

    Connected objects need a complete platform

    When you build it, and they don’t come, there’s something wrong in the technology field. Especially if you are Apple, and you have announced that third parties can provide add-on hardware components to the iPhone, and after almost a year, there are very few of these on the market. Wired’s Gadgetlab reports on the the [...]

    Check out what the WideTag Social Energy Meter is about with this interactive demo

    The Widetag Social Energy Meter brings social objects, and the Internet Of Things to better understand the impact of our individual behavior on issues like the environment, and global warming. Until it is widely available as an easily deployable consumer gadget, it will be helpful to refer to the interactive demonstration site we developed, [...]

    WideNoise in Top 10 Internet Of Things Products Of 2009

    The emergence of a new meme is not linear, and it does not proceed in a constant fashion, from being a niche thought, to a mainstream one. This is also the case of the Internet Of Things, which—while not breaking through to mainstream status yet, for sure—gained a lot of visibility during 2009. And [...]

    The User Experience Of Social Objects

    Leandro Agro, CEO of WideTag, is a keynote speaker today at the UXconference 2009 in Lugano, Switzerland, organized by SketchIn.
    In his speech, Lee is going to talk about our view that the User Experience today goes way beyond what is enclosed in the frame of a monitor, or even what the mobile devices bring. Thanks [...]