Announcement

The User Experience Of Social Objects

Leandro Agro, CEO of WideTag, is a keynote speaker today at the UXconference 2009 in Lugano, Switzerland, organized by SketchIn.

In his speech, Lee is going to talk about our view that the User Experience today goes way beyond what is enclosed in the frame of a monitor, or even what the mobile devices bring. Thanks to the Internet Of Things, we are now able to relate to objects in a muh more shareable, social manner, which is often playful, and that has not been fully explored yet.

Furthermore, the growing acceptance of user modifiable hardware created a new class of makers, and self trackers, who engage with technology in completely original, and per definition unexpected manners, which cannot be anticipated.

Our keynote will describe what emerges from the intersection of these themes, and will also aim to show an example of what we mean.